The Cougar was introduced to the market in 1967 as an upscaled counterpart to the Ford Mustang, and the XR-7 package elevated the combination of luxury and muscle even further. It features a unique horizontal taillight design with sequential turn signals, hidden quad headlamps, and additional chrome trim.
Mercury targeted a more refined audience with its elegant styling and standard equipment while staying true to its performance roots by offering only V8 engines for the Cougar series, creating a car that balanced style and power. 'In 1970, the first generation of Cougars concluded with a strong finish, featuring updates such as a new front bumper, fenders, and nose.
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